Sushi Social: Iceland’s Gift from the Sea — A Story of Sustainability and Heritage
Article by Dr. Robert Ornelas, “Battle Ax” Ornelas, Staff Journalist | IPA Magazine Travel

Reykjavík, Iceland — I arrived on this windswept island to study the origins of governance and voting — the foundations upon which Icelandic society was built. My first steps led me to the National Museum of Iceland and The Reykjavík City Museum, where centuries of democracy were preserved in artifacts and archives. I learned that, long before modern nations prioritized representation, Icelanders gathered in assemblies to make decisions that protected the common good.
But to fully understand Icelandic governance, one must understand the ocean.
🇮🇸 Governed by the Sea
During the 1950s through the 1980s, fishing transformed Iceland into a modern nation. At its peak, up to 90% of export earnings came from the sea. Fishing was more than an economy — it was a lifeline.
When global tensions threatened access to their own waters, Iceland stood firm in what became known as the Cod Wars (1958–1976). Through these non-violent but high-stakes confrontations, Iceland successfully claimed a 200-mile exclusive fishing boundary.
The result:
- Fish stocks preserved
- National independence strengthened
- Ocean stewardship secured for generations
This is Icelandic democracy in action — protecting resources that sustain the people.
🌊 A Family Rooted in the Ocean
This story is personal to me.
My Yaqui grandfather owned fishing fleets in El Golfo de Santa Clara, Sonora, Mexico, providing livelihoods and food security for Indigenous families along the Sea of Cortez. Fishing was how he expressed leadership — protecting culture while feeding a community.
My father continued that legacy as part-owner of the legendary Outer Limits, a sport-fishing boat working out of Long Beach and Ports O’ Call in San Pedro, California. He spent decades navigating the waters off Catalina Island, San Clemente Island, and the Sea of Cortez.
As a kid, I sometimes felt the ocean stole his time. Now that he is retired and those memories feel sacred, I understand:
- Fishing was his way of caring.
- It was our inheritance.
- We are ocean people.
Seafood, especially sushi, is not just a meal to me — it is identity, wellness, heritage, and love.
🍣 Sushi Social — Celebrating Iceland’s Clean Waters





Opened in 2011, Sushi Social has become one of Reykjavík’s premier dining destinations — a restaurant that honors the ocean and elevates what it provides. Its concept blends:
- Japanese culinary precision
- South American boldness
- Icelandic sustainability
Fresh fish is prepared to order, emphasizing purity and respect for the catch. The atmosphere encourages social dining — a reminder that food is meant to create community. Even the décor reflects global connection: artisanal carvings from Brazil and Japanese birdcages suspended from the ceiling.

Each dish tells the story of clean waters governed wisely. It is Iceland’s values — served beautifully. As a fisherman’s son and grandson, this meal took me home.
⭐️ Why Sushi Social Belongs on Your Itinerary
Whether you’re exploring Iceland’s museums, volcanoes, or Northern Lights, make time for the table. Sushi Social offers:
✅ The freshest flavors from protected waters
✅ A dining experience rooted in culture and sustainability
✅ A fusion food journey that honors heritage and innovation
✅ A deeper understanding of Iceland through taste
Because here, responsible governance doesn’t just protect the ocean —it flavors the future.
📍 Sushi Social — Þingholtsstræti 5, Reykjavík 🕔 Dinner: 17:00 — Reservations Recommended
Dedication
To my father and grandfather — thank you for teaching me how the ocean provides. 🌊
About Dr. Robert “Battle Ax” Ornelas
Dr. Robert “Battle Ax” Ornelas is an artist, researcher, hip-hop performer, and community leader. He is a staff journalist for IPA Magazine Travel and the frontman of The S.O.G. Crew (Sons of God International Hip Hop Movement) under Thump Records / Universal Music Group, bridging faith and culture through bilingual hip-hop and urban worship.
He also serves as an Ambassador and administrator for the Texas Band of Yaqui Indians, assigned to the United Nations to promote Indigenous rights, cultural diplomacy, and environmental awareness.
A lifelong advocate for youth, recovery, and unity, Dr. Ornelas continues to use his research, music, and message to bring hope and healing to communities around the world.